The Core Team

The pedigree of the senior team is pure, old school sales. Many of us have even started and/or  run companies as CEO’s as well. We believe in long-term relationships based upon trust and performance, joint commitment with customers towards all goals, and putting customer concerns before their own.

We are executives with wonderful biographies. We have numerous successes under our belts, and a few failures too, but we are the real thing. Every product category, every business model, every field eco-system, every pricing mechanism, every go-to-market methodology, every marketing model; we’ve seen and done.

Same with the academic go-to-market models; the chasm, the sales learning curve, product/market fit models, boom and bust behavior. We know them and they are all effective in many ways, but what is most important is that we’ve lived them.

We’ve grown to share a conviction that the way products are currently sold is archaic, ineffective, expensive and can be distasteful. We are catalyst to contribute towards much needed change.

Our Associates

The associates are the backbone of the company and provide direct sales and support actions in service to our customers. The associates are certainly hungry for business, but the entire company takes pride that they never push, cajole, spam, cold call, or otherwise harass any prospects. They work with people who want to buy the solutions we offer and their job is to service those people. We are always searching for new associates, if you or someone you know may be interested, please see Becoming An Associate.